TRANSFORMING THE GIANT IN AFRICA WITH FILMS

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Growing up as a Nigerian child it was a joy to come home from school and cool off to Nigerian films starring actors like Aki and Paw Paw, Patience Ozokwor, etc being our favorites. Watching these movies shaped my perception of society. At an early age, I had already begun to mutter prayers to be blessed with a good mother-in-law whom I would not have to banter words with or see as an enemy.

Movies have been proven to change the mindset, perspective, and even culture of individuals and countries which is why the strongest messages are infused in a subtle and entertaining way.

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The World Bank through its DIME initiative has carried out a number of researches on how a blend of education and entertainment can be mixed to address some dire issues in Nigeria. An example of such studies is the “Story of gold” film which was produced to test the use of the entertainment media to nudge savings behavior.

The movie with a theme encouraging entrepreneurs to save responsibly was screened and another movie without the same messaging was screened to a different set of audience. At the end of both screenings, it was discovered that a greater number of the audience that saw the Story of Gold” film opened a savings account on the spot.

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Another research case was the popular MTV Shuga series which highlighted the importance of testing for HIV and reduction in the number of sexual partners. This study, when analyzed, provided empirical evidence that the MTV Shuga series improved knowledge and attitudes of viewers, as well as increased HIV testing and reduced risky sexual behaviors of the Nigerian youth. The show also substantially reduced new infections of Chlamydia, a common sexually transmitted infection in the study population. 

The preliminary results of MTV Shuga offer an encouraging message on the potential to use entertainment-education as a development tool.

Ever wondered how America has managed to portray itself as a world power and living the “American dream” the ultimate goal. It is through films. Does this mean that there are no poor people in America or that once you travel you will succeed?  Your guess is as good as mine.

A friend of mine traveled to Zambia, while on the trip he was asked why Nigerians are so endeared to Juju and traditional worship. Are we all endeared to traditional worship? 

The messaging in our films have to be restructured to achieve the desired change we look forward to as a nation.

Nigerian video films have over the years reflected the way of life of Nigerians, and have told stories of our past and present, consequently making Nigerian movies socially rooted. Ranging from the village scenes, political and traditional justice systems, land tenure, costumes, hair-dos, tattoos, drumming, singing, dancing, indigenous foods, and drinks, as well as religious beliefs all culminating into telling the history of Nigeria and its unity in diversity. 

Producers, movie directors, scriptwriters, and influencers in the movie industry need to urgently rethink their strategic role and influence over societal norms by outlining the merits and demerits of just casually carrying out film projects without a strong messaging attached.

It’s great to see that several directors, movie producers, and influencers have begun to tow this line. We see movies like “Mr and Mrs” addressing Domestic violence and abuse, “93 days” addressing the health sector, “Tolani weds Ayo” speaking on the issue of rape. Have these stories been successful in changing norms yet? Well, these are still early days, but It’s easy to tell a child that fighting, stealing, rape, and a host of other vices are wrong and another thing to show the child what the world would be without these vices. This works to conscientize the individual.

A new platform has emerged – the internet. Research has shown that 45.1% of Nigerians have internet access and this is projected to rise to 81.8% in 2023. This means that a critical mass of Nigerians now have access to watch movies distributed online and on mobile platforms. Curated messages in consciously produced edutainment can be delivered to every individual which can now be spread across to the offline community through person to person interaction. This new platform has an enormous potential to transform how people live and develop social norms.

Now! How can we change the style of messaging our Nigerian films carry? – A positive approach

Bringing it home to the COVID 19 pandemic and how it has exposed our weak health systems with everyone, (both the elite and the poor)forced to access the Nigerian healthcare system. If a film were to be produced on this pandemic, a survey online shows that 65% of film producers will highlight the weak health system in Nigeria. The truth is that we know this fact already? A perspective to take in the production of a film on this could be showing how this pandemic would be combated effectively if Nigeria had a good and efficient healthcare system. Basically painting a picture through the eye of a good and functional healthcare system that every citizen can access. This way, it gives hope and your audience, including policymakers, could look forward to experiencing what a good healthcare system feels like and also work towards achieving this in the shortest time possible. 

Have you ever finished seeing a good western movie and thought, Wow! Nigeria has a long way to go? Then that’s the kind of message I am talking about. Something that spurs you to move out of your comfort zone and do more no matter how little to incite change.

Filmmakers have a new task, which is to attach strong positive messaging in the films they create in an entertaining way of course in order to keep the audience’s attention glued to the screen.

As a movie director or scriptwriter, You have the biggest tool in your hands. Attention spans are dropping, reading long texts has become a challenge but a good movie will always have its audience glued to the end!!

We need to start propagating positive messaging in films, thanks to initiatives like the Nigerian Integrity Film Awards (Homevida) who have already begun to use films to influence positive value in the society with movies like Aviation Man highlighting the dangers of compromising standards for a bribe. Other influencers like the AMVCA, Actors guild and others in the film industry need to be big on this new trend and endorse it as the way forward to attract traction from our producers and directors.

Let’s use the screen to change Nigeria for better!!

The Safer Internet Day 2020 in Pictures

 Hey People,

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Wanna learn about all the juicy details of our 2020 Safer Internet Day (SID) celebrations and the Be Internet Awesome Experience Centre? Then you are in the right place.

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The two days event which held at Arts and Culture Pavilion, Exhibition and Event Centre Area 10, Garki, Abuja on the 11th and 12th of February 2020, saw over 200 students in attendance from over 20 schools on day one over 1000 students from over 30 schools across FCT on day two as well as thousands of students across all the 36 states in Nigeria.

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Mrs. Mette Edokobi, Director, Special Duties and State Operations at National Orientation Agency (NOA) in her opening remark expressed exceptional gratitude to Google for supporting the event, as internet safety is a crucial topic in this ever-growing digital era. She also expressed her gratitude towards Google for collaborating with NOA towards the implementation of the “Digital Safety Parenting” initiative which is set to kick off in Nigeria.

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A highlight of the event was when the Government Affairs and Public Policy at Google, Seember Nyager, announced the launch of the “Digital Safety Parenting” program in Nigeria and the “Be Internet Awesome Curriculum” in Nigeria and the One Million Dollar intervention grant from Google to improve digital literacy and skills across Nigeria, Kenya, and South Africa. 

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The first day featured various online safety presentations from the students in the form of drama, poems, vlog, and art. They also watched a short film titled ‘ ‘Feisty John that tells a story about cyberbullying and its effects. 

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A highlight of the day was when Parents and Students were challenged to an online safety game called “Are you smarter than a webranger” where their level of knowledge on online safety was tested. And of course, everyone got to go home with lots and lots of gift packs.

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On day two the students had the opportunity to go through the “ Be Internet Awesome Experience Centre” they interacted with fun and educative tools from Google in ensuring their safety and responsible use of the internet. 

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SID 2020 was fun, interactive, educative & inspiring and everyone in attendance had lots to eat and drink before heading back to their schools.

Here are some pictures from the event, ENJOY!

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SAFER INTERNET DAY 2020 – TOGETHER FOR A BETTER INTERNET

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Hey guys!!!

So it’s that time of the year again when we celebrate our annual Safer Internet Day (SID) and we are super excited that we have been a part of this great cause. As you may know, SID was birthed in Europe in 2004 and has since spread rapidly to over a hundred countries across the world.

SID is aimed at promoting the safe, respectful and responsible use of the internet especially, among young internet users.

Since 2015, we successfully celebrated SID with students from various schools in Lagos State, and in 2018 we expanded our reach to the 36 states in Nigeria. 

Once again we will join forces across the globe to work “Together for a Better Internet” on Tuesday, 11 February 2020. 

This year, in addition to celebrating across the 36 states including FCT Abuja, PPDC with support from Google will host an online safety experience centre, where participants will get first-hand experience of all Google’s new products and services. Various booth sections will be mounted for a fun-filled experience with Google. So if you’re in Abuja or the environs endeavor to come by, no invitations needed. Click here for the venue.

We’ll also launch our annual webrangers online safety application for 2020; the roll-out of the recently adopted online safety curriculum in states; and a new initiative from Google called “The Digital Parenting” a program aimed at educating guardians, teachers, and families on online tools that bring families together to learn, have fun and be safe online.

We will also have Government officials in the room who will be discussing in a panel session the importance of Digital safety in Nigeria and most especially in schools and homes.

The day will also feature fun and educational activities, so ensure you check back to find out how it all went.

For more information about the event, follow us on Instagram/Twitter @disi_nigeria and Facebook- DISI Nigeria, also check out our website on http://www.disinigeria.org

Remember A Better Internet Starts with YOU!!!

Here are some pictures from last year’s event. Enjoy!!

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What You Missed At Homevida Awards’s 10th Edition!

Hey people, The 10th edition of the Nigeria Integrity Film Awards Homevida held on the 3rd of December at the NAF Conference Center, Abuja. The Awards was night was of course filled with good music, entertainment, good food, friends and partners.  

The awards had in attendance the director-general of Nigerian Film Corporation, Chief of Party USAID/SACE Charles Abani, Seember Nyager (Google’s Lead Public Policy and Government Relation),  One Campaign, Nigeria Director, Serah Makka.

This year, with support from Luminate we put out a call in two categories, Short scripts and Skits & Spoken word videos that focus on rape and sexual abuse which ended on the 30th of November. This issue has been recurrent online and offline in the past year which is why we decided to raise more awareness on the issue. 

The aim of the competition was to increase awareness on rape and sexual abuse, provide rehabilitative solutions to those who have been victims and also to urge the government to adopt effective policies that would be put in place to punish the perpetrators.

 

The winners in the Short Script categories are  Mr. Ademola Aderine writer of Tolani weds Ayo and Miss. Moyinoluwa Ezkeil both went home with₦250,000 each while for winners in the Skit & Spoken word category Mr. Kenneth Olusanya came in first see video here and Mr. Adetola Adetoye came in second see video here both went home with ₦150,000 and ₦100,000 respectively  

 

To be a part of Homevida 2020 kindly send an email to info@homevida.org

Here are more pictures from the event Enjoy!

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Homevida Awards The 10th Edition

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Hey guys!

Its that time of the year again, Yes The Homvida awards and this year is particularly special because it’s our 10th edition. 

This year, with support from Luminate we put out a call for short scripts, skits and spoken word videos that focus on rape and sexual abuse which ended on the 30th of November. This issue has been recurrent online and offline in the past year which is why we decided to raise more awareness on the issue. 

The aim of the competition is to increase awareness on these issues, provide rehabilitative solutions to those who have been victims and also to urge the government to adopt effective policies that would be put in place to punish the perpetrators.

The winning script has been turned into a short film check out Trailer and would be premiered alongside the winning skit or spoken word video at the 2019 Homevida Awards on the 3rd of December at the NAF conference center Abuja. The winners would also be awarded cash prizes worth 750,000 thousand Naira. 

To follow the events as it unfolds make sure to follow us on our social media handles Twitter: Homevida

Instagram and Facebook: Homevidaawards 

 

9th edition of the Nigeria Integrity Film Awards Homevida

Hey guys The 9th edition of the Nigeria Integrity Film Awards Homevida held on the 6th of December at the Jabi Lake Mall, Abuja. The Awards was a night filled with good music, good food, friends and partners.  

The awards had in attendance the director general of Nigerian Film Corporation, Chief of Party USAID/SACE Charles Abani, Titi Akinsanmi who is Google’s Lead Public Policy and Government Relation, Reboot’s regional director for Africa Adam Talsma, Nollywood Veteran Sam Uche Anyamele who was also the MC for the night.

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As you may know, HomeVida has focused on providing incentives to young script writers and filmmakers which has birthed the production of 24 Homevida Short Films. However, this year, we expanded our scope and launched the Internet for all Campaign with support from google, to include other forms of art, such visual arts, skits and spoken words videos, which birthed the #internet4all competition, we called for entries for skits and spoken word videos which highlights the economic and socio- cultural benefits of the internet.

The winner Mr. Akwuruaha Ikenna received a cash prizes of  ₦250,000 while the 2nd and 3rd Ms. Anita Abada, and Mr. Joel Adegboye went home with ₦150,000 and ₦100,000  at the award, the winning skit was screened  at the awards see link here.

 

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Another highlight of the event was the Homevida impact documentary which was screened for the first time.  The documentary  highlighted Homevid’s past award winners and the impact of Homevida has had on their professional lives and the Nollywood Industry see here.

To be a part of Homevida 2019 kindly send an mail to info@homevida.org

Enjoy some pictures from the event!

 

 

Create, Connect and Share Respect: A Better Internet Starts With You

Hey People,

Wanna learn about all the juicy details of our 2018 SID celebrations? Then you are in the right place.

The event which held at stonehedge hotel in abuja saw over 160 students in attendance from over 10 schools across the FCT and as well as thousands of students in all the 36 states in Nigeria.

The Executive Director National Film and Video Censors board Alhaji Adedayo Thomas, in his welcoming speech said this year’s Safer Internet Day celebration marked a milestone because it was celebrated across all the states of the federation.

A highlight of the event was when the ED made commitments towards ensuring that that SID is always celebrated in schools across the country and also that safer internet is incorporated in school curriculum.

He also noted that NFVCB is collaborating with the Ministry of Education to include Digital literacy in the Nigerian school curriculum which will go a long way in providing the youth with the basics in getting on with the trending digital innovation and also benefit from the digital environment as they  follow the laid down measure to sustain the internet provision which has a lot of benefits.

The Web Rangers Ambassador Fatima gave a brief presentation on her tenure which just ended. She gave the students and insight to how she became a web ambassador and all she has been able to achieve for the past two years, she also gave them a step by step explanation on how the become Web rangers.

The day featured cinema time where the students watched a movie while having popcorn ,there was an internet safety presentation where the kids answered questions and went home with lots and lots of gifts.

SID 2018 was a fun, educative and inspiring and the students had lots to eat and drink before heading back to their schools.

Here are some pictures from the event, ENJOY!